Strategy: “Dominate the market”
This strategy is oriented toward creating many small niche sites targeting very tight keyword groups (5-10 keywords) from long tail.
If in mega-site links and site building starts from the very long tail pages (that applies also to link gaining) then here this is totally opposite. Each website created is targeting actually small keyword on its homepage so 95% of all linking activities are oriented towards the homepage of site.
In general such website will have 5-10 pages on average. Of course some sites will naturally grow bigger as more related content and keywords will get discovered.
In many cases it will be enough to gain 20-50 links to rank well on all 3 major search engines in top 10.
These mini sites are good for funneling traffic to your review sites or MN product and feeder sites.
Action step example of first phase:
- In-depth keyword research on niche
- Creating realistic keyword groups
Then move to second phase:
- Pick up 10 sites and get content written for them
- Registering domain names (it’s important to vary registration information as well registrars for maximum safety)
- Find several different hosting companies to host these sites with
- Put these sites up and check if everything is working smoothly
- Start building links (see our other posting guide on link building)
- Repeat the process with next batch of sites
Depending on your resources you could be able to build quite big mini site network that over time could grow into huge part of market.
Biggest disadvantage is the quite high costs associated with domain names and hosting that’s why it’s advisable to do research and use bulk order offers where possible.
Since these mini sites are made for attracting search engines than creating high ranking site under heavy keywords, then outsourcing could be great help – be it for content, web design or link campaigns.
If it seems that it is hard to come up with 100 or more new sites without problems being unique then here is the fact: there are already millions of similar sites so extra 100 wouldn’t make big difference for search engine indexes (0.000001%) but could add to your bottom line heavily.
What a great resource!
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Great site. A lot of useful information here. I’m sending it to some friends!
it was very interesting to read.
I want to quote your post in my blog. It can?
And you et an account on Twitter?
I have heard many different opinions on this strategy. While it will take time and effort, if you have a sound strategy and approach, like you said, it could add to your bottom line heavily. Do you have any good examples of someone using this strategy effectively? Thanks.
Great post!
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