Whatever the method of data collection, the same set of variables can be measured. You can learn about your website’s traffic and plan ahead to maximize the opportunity that you have within that short period of time.
The definition that follows are generally accepted within the Internet industry:
- Measure of Website Traffic simply document site activity:
- Hits: the number of files requested
- Impressions: the number of times an ad banner is requested by a browser
- Page views or deliveries: the number of times a web page is requested
- Measure Website Audience provide data about the people who visit the site:
- Visitors: the number of people who visit the the site
- Unique Visitors: the number of different people who visits a site during a specific time period
- Identified visitors: the number of visitors who can be identified through site registration or purchase
In order to be meaningful these measures must be taken during a specific period of time. That leads to an almost endles set of metrics that can be produced, depending on the needs of the marketer, for example:
- Average number of hits per day
- Number of page views per month
- Average visitor session length
- Number of visitors who visited more than once
- New visitors
- Least requested pages
- Number of hits for each hour of the day
AWStats is a good web statistic report that you can have on your server to help you keep track with your website’s traffic.
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