Take a look at what’s on the right side of your Facebook profile page. Have you ever noticed the boxes of ads on the sides of your profile page? As a marketer, haven’t you ever wonder about the effectiveness of those Facebook Ads?
An article written by Nick O’Neill of the AllFacebook.com website listed the 10 laws of Facebook Advertising that all company marketers should definitely take note of. The article touched upon many advantages and disadvantages that come up in using Facebook Ads as a marketing tool.
One of which is the crucial understanding that Facebook Ads does not guarantee direct sales, which is the number one law listed, but instead Facebook Ads provide a platform for companies to maintain relationships with its target market. Although Facebook Advertising does not often lead to direct sales, maintaining a relationship with the customers is as important as making instant sales, if not more. Therefore, companies should understand that relationship marketing is the goal when using Facebook Advertising.
Relationship marketing focuses more on the maintenance of potential or current customers. The benefits of relationship marketing lie in the sense of loyalty and trust that foster in the relationship of customers and companies. In other words, through relationship marketing, the company or brand’s image becomes reliable for the customers. On another note, reliability is also a strong foundation for “word of mouth” marketing which is a highly effective marketing tool.
The relationship marketing that Facebook Ads is heavily relied itself on is also shown in the third rule that O’Neill wrote which is “Friend Users before You Sell”. By pulling the customer to add or like the brand’s Facebook page, an opportunity opens for companies to do follow-up marketing. So, the company is not only able to sell one of its products, but also create long-lasting relationship with loyal customers. In the state of world where people are bombarded with empty noise advertising everywhere they go every day, this type of customer should definitely be a valuable asset to hold on to.