As mentioned in a previous post, Facebook, as a social media marketing tool, acts more in favor of relationship marketing rather than drawing instant sales to the company. Just like every relationship, it must be maintained. Therefore, in Facebook, the company’s interaction with the fans, or in other words the market, becomes highly magnified and crucial.
There are many functions in Facebook that allow company to interact with its fans even more freely and easily than before. One of which is for example, the Questions function that is just recently implemented in Facebook.
The Questions function in Facebook allows users to ask questions and share it with their circle. Through the Questions function, company should be able to collect rough data, such as Jamba Juice and its vote asking “What’s your favorite post-workout snack?” on April 27th 2011 to the fans of its Facebook page. This function is also equipped with the “Ask friends” option for fans of the company’s Facebook page to ask the questions to their circle of friends. Moreover, when one of the fans answered the questions, that activity will be likely to appear on the Home Feeds, thus by answering the questions; fans are also promoting and sharing the question and the company’s page.
By asking questions through Facebook or other social media tools, companies are able to interact with the fans in a more casual yet personal level. The data that’s obtained may or may not be concrete data that can be used for products, but the main goal of asking questions through Facebook and other forms of social networking sites, such as Twitter, should be to interact with the fans, who are both loyal and potential consumers, and to maintain the relationship between the company and the consumers.