Tag Archives: facebook for small business tactics

Maintaining the Relationship through Social Media Marketing Tools: Ask Questions

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As mentioned in a previous post, Facebook, as a social media marketing tool, acts more in favor of relationship marketing rather than drawing instant sales to the company. Just like every relationship, it must be maintained. Therefore, in Facebook, the company’s interaction with the fans, or in other words the market, becomes highly magnified and crucial.

There are many functions in Facebook that allow company to interact with its fans even more freely and easily than before. One of which is for example, the Questions function that is just recently implemented in Facebook.

The Questions function in Facebook allows users to ask questions and share it with their circle. Through the Questions function, company should be able to collect rough data, such as Jamba Juice and its vote asking “What’s your favorite post-workout snack?” on April 27th 2011 to the fans of its Facebook page. This function is also equipped with the “Ask friends” option for fans of the company’s Facebook page to ask the questions to their circle of friends. Moreover, when one of the fans answered the questions, that activity will be likely to appear on the Home Feeds, thus by answering the questions; fans are also promoting and sharing the question and the company’s page.

By asking questions through Facebook or other social media tools, companies are able to interact with the fans in a more casual yet personal level. The data that’s obtained may or may not be concrete data that can be used for products, but the main goal of asking questions through Facebook and other forms of social networking sites, such as Twitter, should be to interact with the fans, who are both loyal and potential consumers, and to maintain the relationship between the company and the consumers.

Utilizing Facebook Connect for Your Marketing

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Facebook Connect is a new feature that extends Facebook Platform to other Web sites and offers members the ability to connect their Facebook identity, friends, and privacy settings to a Facebook Connect-enabled Web site. There is no charge for Web site owners to integrate Facebook Connect, although there is rumor of a Facebook ad network in the works serving ads across these sites.

One good example on our client’s website is www.negpri.com (will be launched sometimes in April of 2011).

Facebook Connect allows Facebook to extend its influence on the Web at large. By turning its social network outside in, it’s empowering tens-of-thousands of Web sites and blogs, both big and small, to make use of many of the same features that have made Facebook the fastest growing social network on the planet. And it’s proving to be a successful strategy.

The main point to adding Facebook Connect is to encourage members to interact with your Web site in ways that generate stories in Facebook. It’s this seamless integration between Facebook Connect partner sites and Facebook News Feed stories that can help make your site viral that is, spread very quickly within a specific group of friends or to a larger demographic.

Here are four more reasons your organization should add Facebook Connect to its website:

  • Allows your visitors to effortlessly connect their Facebook account and profile information with your Web site.
  • Offers site owners access to fans Facebook profiling data, such as name, location, age, and so on, to provide deeper insights into your site visitors.
  • Provides your visitors with an easy way to find and interact with other Facebook friends who also visit your Web site.
  • Leverages Facebook News Feeds as a way to share and promote your other members’ actions on your site with their Facebook friends, increasing word-of-mouth buzz and the likelihood of more Facebook visitors.

Like all platform extensions, Facebook Connect does require some sophistication on the part of the Web site owner. Although a number of tutorials are available, via Facebook and third-party Web sites, we recommend that an experienced Web developer integrate the code that’s necessary to connect Facebook Connect to your website.