Archive for the 'Statistic Data' Category

Top Digital Trends for 2012

Published on December 30, 2011 in Internet, Mobile Website, Sales, Social Media and Statistic Data. 0 Comments

Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touchpoints between companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.

To that end, retailers are synthesizing increasingly vast and complex data streams to inform decisions about inventories, pricing and merchandising. Marketers are taking a similar approach with the data they gather from the ever-expanding social web. Content owners are also using data-centric methods to analyze how people are consuming and sharing media. No longer satisfied with collecting “likes,” fans, followers and viral hits, companies are now asking harder questions about the real value of these social network interactions.

More and more, marketers are realizing that traditional notions of interruptive advertising need to be rethought. Many are experimenting with branded videos, games, apps and online contests that blur the line between advertising and content. In some cases, these forms of “magnetic content” do a better job of brand projection than more conventional online video or display ads.

One of the keys to the success of magnetic content is that audiences are primed to consume media in increasingly diverse and fluid ways. People use smartphones, tablets, laptops, desktops, ereaders, game consoles, connected TVs and set-top boxes to access video and other content, and they expect that content to flow seamlessly across devices and media platforms. This presents opportunities for brand marketers and content owners that understand how to deliver to increasingly demanding customers. But it also challenges these companies to strike difficult balances between unfettered access and revenue generation, between intelligent targeting and privacy concerns, and between new and old content licensing models.

The collision of content and advertising will accelerate in the coming year as the political establishment gears up for the 2012 US presidential election. The upcoming contest promises to push the digital envelope as candidates make novel uses of viral videos, social networks, blogs and other sharing sites.

Facebook To Overthrow Yahoo! in Display Ad-Selling

Published on June 22, 2011 in facebook, Miscellaneous, News, Social Media, Statistic Data and Uncategorized. 0 Comments Tags: , , , , , , .

Through the blog post that I wrote back in April, I expressed the growing development of Facebook Ads in the marketing world. So, I wasn’t all that surprise to see a headline from Mashable.com a few days ago that said, “Facebook To Take Number 1 Spot in Display Ad Market This Year [REPORT]”

Although much speculation had prophesized the success of Facebook in Advertising, the report seems to display that the prophecy is on its way to be fulfilled. The article by Todd Wasserman of Mashable.com was based on a research done by eMarketer. In the report, researchers predict that Facebook will grow its net US display revenues in 2011 by another 80.9% and reaching an estimate of $2.19 billion. With this growth, Facebook will be overthrowing Yahoo! as the country’s no.1 display ad-selling company.

David Hallerman, a principal analyst of eMarketer commented on the revelation, “Facebook’s supreme popularity—both in terms of numbers of people and amount of time they spend there—creates a plethora of display ad impressions, mainly for its unique form of banners…And that popularity is also boosting what advertisers will pay for its display ads.”

Aside from Facebook, eMarketer also report that Google is also showing a solid growth this year with double the revenues in display ad compared to 2010.

 

Is Social Media Marketing Killing The Print and Broadcasting Industry?

Published on May 4, 2011 in Internet, Miscellaneous, Social Media, Statistic Data and Uncategorized. 3 Comments Tags: , , , , , , .

A 2009 study by the King Fish Media revealed that over the past two years (2007-2009) 78% of the respondents of the study through the poll have increased the spending on Social Media marketing and 44% decreased their spending on print advertising. Moreover, another more recent study by BIA/Kelsey, a media consultancy, as reported by Mashable.com, also revealed a prediction that social media ad spending will hit $8.3 billion in 2015, most of which will belong to Facebook. With all these numbers rooting for social media, what does it mean for the print and broadcasting industry?

Despite the numbers, I don’t think that the print and broadcasting industry is going to die out soon. The question of whether social media marketing is killing the print and broadcasting industry is a similar question to the argument  of whether e-books are destroying the print publishing industry. For me, social media, or maybe even the internet in general, is simply a new media that allow companies to reach a target market even bigger and better than before. Both print, broadcast and social media are highly crucial in implementing a successful marketing strategy since each of those as effective marketing tools bring different things to the table.

The goals of each of these marketing tools are different. Through social media marketing, companies can benefit more in maintaining the relationship between company and customers. On the other hand, print and broadcast focus more on the goal of getting the name of the brand out there.

So, my take on the issue is simple. The print and broadcast advertising may be getting less attention than before, but I think that in the future, if not starting right now, these seemingly separate marketing tools will converge together as one form of medium. Therefore, instead of thinking that these marketing tools as separate entities, marketers should strive to view them as interdependent elements that works best when all are combined together, effectively.

What do you think? Are print and broadcast advertising still as effective and beneficial as social media marketing?

The rise of the Twitter empire in Indonesia

Published on April 18, 2011 in Miscellaneous, Social Media and Statistic Data. 0 Comments Tags: , , , , .

A research done by comscore which was released in August 2010 revealed that Indonesia is statistically proven to be one of the leaders of the Twitter surge around the world. With a market penetration percentage of 20.8 percent of the Twitter usage worldwide, it’s no more unbelievable that we, Indonesians, definitely like our Twitter. Although we’re no longer the number one Asian country for Twitter, since Japan has taken over that title now, the statistics are definitely still crucial facts for companies when constructing marketing strategies, especially those reaching out to Indonesia.

In addition to the obvious Twitter popularity, thus implying the effectiveness of Twitter usage as a tool of social media marketing, the statistics are also able to reveal the traits of the ideal target market in Indonesia, which are practicality and personalization. Through that basis, companies should be able to construct marketing strategies that are geared around those traits, thus creating a far more effective marketing strategy to reach the target market.

This utilization of Twitter is shown by one of Indonesia’s music promoter, Java Musikindo’s founder Adrie Subono (@AdrieSubono).With 423,687 Twitter followers currently, Adrie Subono’s use of Twitter – one of which is by the occasional free concert tickets to the Twitter followers – is highly efficient in both marketing of the concerts that it’s promoting, but also image of the company. More also with the fact that it is the Java Musikindo’s founder, Adrie Subono, who also is promoting by Twitter, the company is able to personalize and humanize the relation between the company and the target market.

Digital Ad Spend Grows 47% in Q1 & Q2

Published on September 4, 2010 in Statistic Data. 0 Comments

Advertising technology company the Rubicon Project has released its tenth installment of its Online Advertising Market Report series. According to the study, digital ad spend grew 47 percent in the first half of the year as audience buying, an increase in spend from international marketers and automation drive the growth

At the beginning of Q2, CPMs across the Rubicon 20 Index (a measure of performance across a number of factors including CPM, revenue and traffic volume on twenty of the Web’s most heavily-trafficked properties) have risen by an average of 25 percent vs. Q1 2010. Overall, the Index has grown 47 percent, on a trend line basis, from the start of 2010 to the midpoint of the year.

Additional forecasts and trends identified and addressed can be accessed here. http://www.rubiconproject.com/market-intelligence

“Ad spend and revenue have both been strong and growing in 2010. Given the proliferation of solution providers and industry players to the market, all working to increase the overall flow of revenue from offline to online, this increase is no surprise,” said Kara Weber, Vice President of Marketing at the Rubicon Project. “That said, it’s more important than ever for publishers to define their strategies to compete in a challenging market, taking advantage of new opportunities like RTB while fighting to protect the value they’ve created with high-quality content, well developed audiences and a carefully cultivated advertiser base.”

Source: Website Magazine

73 Percent of Americans go online in 2008

Published on March 6, 2009 in Statistic Data. 0 Comments

73% of the population uses the internet at least occasionally, up from 63% in the spring of 2004.

Furthermore, on an average day, 72% of internet users go online, an increase from just 53% in spring 2004 and 69% last spring.

Among all internet users, 93% use the internet from home and 52% use the internet from work, according to Pew Internet Project.

Businesses need to take advantage of this, if they want to improve their sales and weather this down turn economy.

Income levels and levels of confidence in ecommerce

Published on May 28, 2008 in Statistic Data. 0 Comments

Online Shopping Data

Source: Pew Internet

Americans spend 33 hours a week online

Published on May 21, 2008 in Statistic Data. 0 Comments

Internet is the medium on which online users spend the most time (32.7 hours/week), according to IDC. This is equivalent to almost half of the total time spent each week using all media (70.6 hours), almost twice as much time as spent watching television (16.4 hours), and more than eight times as much time as spent reading newspapers and magazines (3.9 hours).

45 percent of US employers monitor employee computer usage and keystrokes

Published on May 17, 2008 in Statistic Data. 0 Comments

In 2001 19% of US employers told ePolicy institute they were monitoring time logged on and keystrokes. In 2005, it was 36%. In 2007 that number had grown to 45%.

35 percent of search engine users do not use vertical search

Published on May 1, 2008 in Statistic Data. 0 Comments

Vertical search is not prevalently utilized by users of the big-three search engines (Google, Yahoo! and MSN). 35% of search engine users do not use vertical search, and 25% do not recall if they have clicked a result after having used vertical search (60% combined), according to iProspect.

A result presented after an “image search” is clicked by 26% of users (the most frequently clicked vertical search category). The second most commonly clicked vertical search category is “news search” at 17%, followed by “video search” at just 10%.

Note: Vertical search, part of a larger subgrouping known as “specialized” search, is a relatively new tier in the Internet search industry consisting of search engines that focus on specific businesses. Most of the time, people are looking for something very specific related to their businesses. That’s where vertical search sites come in. Vertical search engines deliver to businesses what the big sites can’t without the use of complex keyword combinations: relevant and essential content versus an exhaustive return of information.