About Rionald Soerjanto

I am the co-founder/CEO of Sky Soft Consulting. My passion is to help people maximize their profits through their website. There are a lot of things that you can do through your website. Talk to me, I will be more than happy to educate you and help you out. I am also interested to meet fellow business owners.

Images on a web page

Posted on June 21, 2011 by Rionald Soerjanto

Images on a web page can certainly enhance user experience. However, when inserting images into your website, you should keep in mind the following:

Don‟t use images excessively. More pictures means your page will take longer to load. This has a negative impact both on user experience and search engine optimization.
Associate text with pictures. Search engines do not „read‟ images; they read only text. ALT text is an HTML attribute you can add to your picture so search engines replace the image with some associated text.
Include keywords in your image file name. This will help you draw in relevant traffic from image searches. Separate different keywords in the file name with a dash (-).

Key Components of a Great Blog Post

Posted on June 20, 2011 by Rionald Soerjanto

A well-constructed blog post should include several key components:

An Attention-Grabbing Article Title: Because your blog article’s title is the first thing people will see, it’s important to make sure it clearly indicates what the article is about, is concise, keyword-rich (because the header tag is the most important for SEO), and attention grabbing.
Well Written & Formatted Text: The body of your article should be well-written and formatted in a way that makes it easy to read. Consider using header tags and bullet-lists to break up the content into sections.
Images/Videos: Relevant multimedia content can make a blog article more memorable and fun to read. It also helps to break up text to make it more pleasing to the eye.
Links: Include in-text links to relevant content. These can also point to landing pages to help you generate more leads for your content.
Call-to-Action: Each and every blog article you publish should include a relevant call-to-action at the bottom of the article to help boost lead generation.

Principles of Good URL Structure

Posted on June 18, 2011 by Rionald Soerjanto

The URL of a web page is its web address. The URL structure of a website is about how the different URLs connect with each other.

Unfortunately, improving your URL structure is one of the more difficult aspects of on-page website optimization. The methods of fixing these issues depend entirely on the back-end parts of your website, such as your content management system or programming framework. Nevertheless, if you have a competent developer by your side, having him or her tackle these issues can significantly improve your SEO. Your best approach might be to hand your developer the following list.

Here are the Principles of Good URL Structure:

Apply a 301 redirect where required. A 301 redirect forwards an old URL to a new one after it changes. Make sure you do this if you change the URL of a page on your site. A common mistake is not applying a 301 redirect between yoursite.com and www.yoursite.com. This can be quite a problem from an SEO standpoint, because search engines will give separate credit to both versions of your site.
Avoid pages with deeply nested URLs. Here is an example of what a deeply nested URL would look like: http://yoursite.com/about/management/contact/phone. Deeply nested pages will get less SEO credit. You can fix this problem by improving your overall site design.
Include keywords in your URLs. If you’ve already purchased your main URL, then don’t worry about buying a new one just for this sake. But you can clean the URLs of your interior pages to include keywords and not look like gibberish.
For your internal page URLs, separate individual keywords with dashes (- or _). For example: http://www.skysoftconsulting.com/website_design/ is a good URL that captures ‘website design’ and ‘website consulting’ as keywords.

Create static URLs, not dynamic ones. This means that the URL for one of your pages should be the same, no matter what. Check if you see different URLs for the same page in your website. If there are, you can look into how to create static URLs with your web server software. Do a Google search on “create static URL” + (name of your server software)

Effectiveness of using dedicated landing pages

Posted on June 16, 2011 by Rionald Soerjanto

Overall, dedicated landing pages are clearly effective. Depending on the scale of the campaign, their effectiveness can appear lesser or greater. At the same time, as with many other tactics presented in this report, the reader should keep in mind that benchmark survey respondents are likely on average more experienced and successful Landing Page Optimization practitioners, and therefore their results are above average.

The key takeaway from this simple chart is that close to half of the marketers that used Dedicated Landing Pages found them to be very effective – definitively showing that the opportunity does exist.

How to Create a Keyword Strategy

Posted on June 15, 2011 by Rionald Soerjanto

More and more consumers are finding businesses online through search engines. How do they find them? By using keywords!

Fortunately, you can take advantage of this consumer habit by optimizing your website around the keywords that are relevant to your business and which keywords consumers are using to find you online. This will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.

1. Create a list of 3-5 keywords relevant to your business.
Think like you‟re using the brain of someone searching for your product with a search engine. For small- and medium-sized businesses, your keywords are not your brand name. Instead, think of words and short phrases that get to the core of what your product or service is about.

2. Choose keywords based on difficulty and relevance.
The keywords you choose should be based on difficulty and relevance.

Some very general words such as “marketing” or “business” are very competitive, making it harder to rank well for them in search engine results. If you are a small- or medium-sized business, you probably want to choose less competitive keywords, more specifically related to your business (these are commonly referred to as long tail keywords). The greater the volume of searches on a keyword, the more competitive it is. There are a number of different tools you can use to determine the competitiveness of a specific keyword as well as suggest and help you brainstorm new keyword ideas. These tools include the Google Keyword Tool.

Another important factor for picking keywords is their relevance to your business. While some obscure terms might be easy to rank for, they might not be relevant to your business.
You should find a balance between relevance and difficulty. Choose about 5 keywords that match your business well.

3. Design and optimize your website around your keywords.
Now that you’ve chosen your keywords, you should incorporate them into your website.

Dedicated Landing Pages Vs. Default Website

Posted on June 14, 2011 by Rionald Soerjanto

Dedicated landing pages (DLPs) provide the most straightforward way to serve select traffic segments with targeted, relevant messaging and experiences. Typically, DLPs are utilized to receive traffic from separate advertising campaigns.

Dedicated pages provide instant segmentation, since the marketer can more easily deduce visitor preferences from the messaging that would trigger the visit. When the marketer controls the messaging, as in the case of email, ads, etc., the marketer then indirectly influences traffic quality.

The term “landing page” comes from SEM, and not surprisingly, paid search traffic is most likely to be directed to a DLP. Email is the next most likely campaign type to use DLPs, and the balance between what content goes into the body of an email message versus which content appears on a corresponding landing page is a typical subject for optimization testing.

Welcoming our new client: Dr. G Indonesia

Posted on June 10, 2011 by Rionald Soerjanto

Dr. G Indonesia is another client acquired from our Sky Soft Consulting Indonesia.

Dr. G is developed by Dr. Gun Young Ahn, the founder of Gowoonsesang, the world’s 2^nd largest medical skin group.

Gowoonsesang is the most famous cosmeceutical brand in Korea too, developed by 8 MD/PhDs, 43 dermatologists, 114 nurses and 110 skincare professionals. Most famous Korean artists use this brand.

Dr. G is the skin treatment that rejuvenates skin to be healthy and beautiful.

Dr. G brand is expanding to Indonesia, and we are proud to be chosen as the partner for their website and online marketing needs.

The current website and e-commerce development can be followed below:

Hedge Fund Manager: Here’s 5 Reasons Why The U.S. Housing Market Is Going Down In 2012

Posted on June 9, 2011 by Rionald Soerjanto

This article is not related to technology at all but I thought I want to share it anyway since this is related to our economy.

Alistair Lumsden, a portfolio manager of a $1.5 billion ABS fund at the $11 billion asset manager CQS, says the U.S. housing crisis is far from over.

Lumsden spoke at CQS’s client conference today, where he predicted that home sales would fall up to 10% in 2012.

To support his claim, he said:

1 in 5 U.S. home sales is a forced transaction
You have 11 million or more units of distressed supply, and a limit on credit available
There is a significant amount of supply that will keep prices stable when they get there.
The large inventory of US homes expected to be offloaded by distressed sellers, coupled with constrained financing from US banks and agency lenders, means there are more problems to come in the housing market.
A lack of credit means about 30% of all US house purchases are all-cash transactions – “not a great signal” – and the US government has said it will try to withdraw the amount available through agencies Fannie Mae and Freddie Mac.

“What will be key,” he says, “will be existing home sales over the next two to three months, and how much distressed sales go up.”

“If we see an increase in distressed sales that will impact the level of home prices in the home price indices, and the indices are an important part of the psyche of the underlying economy.”

What’s looking better to him? According to Investment Week, he said that more opportunities are likely to arise in Europe, especially if Greece restructures its debt.

As far as his track record goes, CQS is an $11 billion fund managed by Michael Hintze, and at least some of CQS funds have had strong years recently. Lumsden’s fund was up 179% from June 2007 to June 2009, according to Investment Week. And in 2010 (through November), CQS was up 27.44% in its Directional Opportunities fund, 14.33% in its ABS Feeder Fund, 7.48% in its Conv & Quant Strats Feed Fund, and 12.47% in its Diversified Fund (managed by James Peattie).

Here’s more on Lumsden, from his profile on SPS Conferences, a conference he spoke at recently -

Chief Investment Officer of ABS and is responsible for devising and executing the Asset Backed Securities (ABS) strategies with a particular focus on investing in US MBS and Home Equity Loans (HEL).
Ran the Asset Management Desk within Rabobank‟s Vehicle Management Group
Was a founding member of the management team responsible for the launch of Rabobank‟s Tango structured investment vehicle, where he had primary responsibility for managing the $10 billion asset portfolio.
Was a Portfolio Manager at Abbey National Treasury Services where he invested in a variety of MBS and ABS securities, with primary responsibility for developing the bank‟s $15 billion HEL portfolio from 1995 to 2001.

Welcoming our new client: 24 Hours Advertising

Posted on June 7, 2011 by Rionald Soerjanto

24 Hours Advertising is another client acquired from our Sky Soft Consulting Indonesia.

24 Hours Advertising is the #1 BTL (Below-the-Line) advertising/promotion service provider in West Java, Indonesia. Their major clients include: Djarum Group, Telkomsel Indonesia, LG Indonesia, etc.

The website is still under development and will be launched soon.

Sky Soft Consulting Blog

Sky Soft Consulting Blog – Anything about website, social media, and business.

Author Archives: Rionald Soerjanto