Monthly Archive for December, 2011

US Digital Media Usage: A Snapshot of 2012

Published on December 31, 2011 in Uncategorized. 0 Comments

There’s no question that the internet has reached mass media status in the US. eMarketer estimates more than three-quarters of the total population will be online by 2012, and the majority of that group is doing much more than just email or search.

About two-thirds of web users, for example, will use social networks next year, and more than 90% of that group can be found on Facebook. As social networking overall and Facebook usage in particular begin to plateau, smaller sites—including Twitter—are experiencing faster growth. Whether they can build up user bases to the hundreds of millions will help determine their value for marketers.

Audience size is also growing more quickly for professional online video content, such as TV shows and movies, as web users turn to over-the-top solutions to watch online content on TV sets in addition to their desktops, laptops, tablets and, increasingly, mobile phones.



Smartphone uptake and, in turn, mobile internet uptake, have facilitated more advanced mobile activities beyond video as well, including mobile shopping and buying, mobile gaming and more. As audiences consume more content on more devices and platforms, the chances for marketer interaction likewise increase as brands facilitate new experiences and activities for a mass digital population.

 

Source: www.emarketers.com

Top Digital Trends for 2012

Published on December 30, 2011 in Internet, Mobile Website, Sales, Social Media and Statistic Data. 0 Comments

Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touchpoints between companies and consumers, 2012 will be about curating, filtering and measuring that information to drive outcomes.

To that end, retailers are synthesizing increasingly vast and complex data streams to inform decisions about inventories, pricing and merchandising. Marketers are taking a similar approach with the data they gather from the ever-expanding social web. Content owners are also using data-centric methods to analyze how people are consuming and sharing media. No longer satisfied with collecting “likes,” fans, followers and viral hits, companies are now asking harder questions about the real value of these social network interactions.

More and more, marketers are realizing that traditional notions of interruptive advertising need to be rethought. Many are experimenting with branded videos, games, apps and online contests that blur the line between advertising and content. In some cases, these forms of “magnetic content” do a better job of brand projection than more conventional online video or display ads.

One of the keys to the success of magnetic content is that audiences are primed to consume media in increasingly diverse and fluid ways. People use smartphones, tablets, laptops, desktops, ereaders, game consoles, connected TVs and set-top boxes to access video and other content, and they expect that content to flow seamlessly across devices and media platforms. This presents opportunities for brand marketers and content owners that understand how to deliver to increasingly demanding customers. But it also challenges these companies to strike difficult balances between unfettered access and revenue generation, between intelligent targeting and privacy concerns, and between new and old content licensing models.

The collision of content and advertising will accelerate in the coming year as the political establishment gears up for the 2012 US presidential election. The upcoming contest promises to push the digital envelope as candidates make novel uses of viral videos, social networks, blogs and other sharing sites.

Moms Prefer Digital Shopping Over In-Store

Published on December 22, 2011 in Internet, Internet Sales, News and Social Media. 0 Comments

Digital usage and ecommerce increase when women become moms

Describe almost any mother of small children and one word comes to mind: busy.

Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers spend less time watching TV (59%) and reading magazines (55%), and that 59% also spent less time shopping in stores. The percentages are similar for moms as they have more children or their kids get older.

When asked about time on the internet, however, the balance was more even: 25% of moms spent more time online while 29% spent less. For online shopping specifically, digital won out, with more than a third of mom internet users spending more time on ecommerce than before.

BabyCenter reflected these findings in an August 2011 survey, “Shopping Rituals of the American Mom,” which also demonstrated that online activities related to shopping are important to moms. New-mom status made women more aware of value and quality, both research studies indicated.

BabyCenter’s survey found that 71% of moms use websites such as shopping engines and review sites to compare prices, and 56% search for coupons or deals. Higher percentages of moms also turn to websites to compare product features and for product recommendations than to other information channels, such as retail stores or traditional media.

The bottom line for retailers? To reach moms, look online.

Source: www.emarketers.com

How the iPad Is Transforming Retail

Published on December 22, 2011 in Internet and Technology. 0 Comments

Apple’s iPad, which launched the modern tablet computer market, is transforming shopping behavior. The iPad’s portability, tactile screen and vivid graphics foster a casual and exploratory shopping experience that leads to product discovery, impulse buying and shared purchasing. A recent survey found that 41% of consumers who planned or were considering buying an iPad cited shopping as a primary reason for their interest. Early iPad buyers tend to be technology savvy, higher-income consumers and business travelers.

Retailers, eager to connect with this growing and potentially lucrative demographic, are taking different paths to creating customer value by developing iPad apps that accommodate this new shopping behavior. Some apps stir brand excitement and aid product awareness, while others deliver utility by showing how to use a product after its purchase.

The iPad’s most dramatic impact for retailers, though, might be its use in stores. Merchants are beginning to equip sales associates with iPads to aid customers with in-store purchasing decisions. Deloitte forecasts that in 2011, 25% of all tablets will be bought for business, and retailers will lead all industries in their adoption. But before tablets become commonplace at retail, several hurdles must be overcome.

 

One in Three Online Consumers to Use a Tablet by 2014

Published on December 15, 2011 in Internet, Technology and Uncategorized. 0 Comments

90 million Americans will use a tablet device in 2014

Tablet devices, in their current incarnation, have only been available for a couple years, but the iPad has propelled them to rapid increases in ownership and usage. eMarketer estimates that by the end of 2011, 33.7 million Americans will use a tablet device at least monthly—a rise of 158.6% over last year, the year the iPad was released.

Growth will slow to double digits beginning in 2012, but the number of users will rise to nearly 90 million, or 35.6% of all internet users, by 2014.

US Tablet Users and Penetration, 2010-2014

eMarketer’s previous tablet-related forecasts have focused on unit sales and the total installed base of devices. These current estimates deal instead with usage, and account for device sharing. eMarketer believes that as tablet adoption continues, less growth will come from sharing and more from replacing older devices with new ones. Eventually, tablets may become more like smartphones, which typically have a single user and less sharing.

The iPad, which has clearly led the tablet market since 2010, will continue to do so throughout the forecast period, though its share will be slowly chipped away by competititors. The number of US iPad users will more than double between this year and 2014, from 28 million to 60.8 million. By 2014 iPad users will still account for 68% of the overall US tablet audience.

US iPad Users and Penetration, 2010-2014

The tablet audience is changing, though. Women currently account for slightly less than half of tablet users, but the disparity in tablet usage between sexes will continue to shrink. eMarketer estimates that this year, 31.5% of tablet users are ages 18 to 34, while 55.5% are 35 or older. By 2014, 18- to 34-year-olds will acount for 34.8% of tablet users, while those ages 35 and up will comprise 49.3% of the total. Usage of tablets wil also increase faster among whites than those of other races and ethnicities, growing from 60.6% of total users this year to 65.8% by 2014.

eMarketer bases its forecast of tablet and iPad users on a meta-analysis of survey data and other research on device penetration.

 

Checking our work being implemented in DiscTarra stores

Published on December 2, 2011 in Website Development Portfolio. 0 Comments Tags: , , , .

We finished this project a while ago. The project was to setup an online streaming video ads (latest DVD, latest artists, latest news, etc) from DiscTarra headquarter to major DiscTarra stores. The video is controlled and can be adjusted anytime or whatever the admin wants.

DiscTarra Online Streaming