Maybe you are a local business owner, or an entrepreneur, or a marketer at a small company. How do you make the most of social media to increase your visibility online and attract new customers?
What Is Social Media?
When we say “social media,” do we actually talk about the same thing? People want to define social media as Twitter, Facebook and YouTube. While this is a component of it, it does not accurately portray the entire picture. The emphasis should be placed on the word “social,” which in reality means sharing. “The best small business use of social media is to create things that are worthy of being shared,” says David Meerman Scott in his book “Real-Time Marketing.”
Create Great Content
Content, of course, is one of the best things that is worthy of being shared. It can come in different formats, ranging from video series and webinars to text-based content like eBooks, whitepapers and blog posts.
If these content pieces provide your target audience with valuable information, people will be eager to share them further. Today the social way of sharing is by using the tools you are familiar with: Twitter, Facebook and YouTube.
Social Media Is Not A Stand-Alone Thing
A lot of businesses make a mistake by thinking of social media as a stand-alone thing. Companies focus too much on specific tools, profiles and features. If you think of Twitter and Facebook as ways to share irresistible offers, then social media becomes easy. If social means sharing, go and create something share-worthy!