It’s not easy going through the jungle that is social media. Though it seems simple at first, everything is just constantly updated that just as you’re getting used to one social networking site, another hip and upcoming social networking site came up.
In the past, I’ve often given advices mostly on a specific type of social networking site. While nowadays, social networking sites are popping everywhere like daisies, these three points should be able to be applied in any type of social networking sites.
So, here my three quick guides to survive in the jungle of social media:
1. Timeliness is Relevance
The world of social media is scarily fast-paced. One day something is trending, next day it’s old news. If a company fails to update instantly, then other new stuff will pile up, covering the relevancy of the company’s message.
2. Focus on building relationship, not sales
People do not use social media (social networking) for the means of being marketed for. People use social networking to make relationships. So, don’t expect instant sales, instead focus on maintaining the company’s image to create loyal followers.
3. Not everything is about you
Social media is about a relationship between the consumer and the business. Just like any relationship, when one refuses to think about the other person’s needs, it fails. Therefore, when making posts or updates, make it through the consumer’s eyes. Is this information relevant to their needs in relation to the product/service the business offers?