Through Social Media marketing, big brands can be outsmarted without making huge investments, and small brands can make big names for themselves.
Blendtec was a relatively unknown company selling $400 high-performance blenders. After seeing CEO Tom Dickson testing the machines by blending two-by-fours, Marketing Director George Wright had a brilliant idea for a series of viral videos. He started to blend everyday objects—glow sticks, iPhones, iPad, Rubik’s Cubes, and television remote controls—and posted the videos to media-sharing sites such as YouTube (see below).
The videos have now been watched more than 100 million times and have garnered the company a ton of press and buzz.
Another example is a small specialty baker in New Jersey, Pink Cake Box, that leverages nearly every type of social media that exists to build a substantial brand. Employees write a blog that features images and videos of their unique cakes.
They post the photos to Flickr and the videos to the company’s YouTube channel. Pink Cake Box has more than 1,300 followers on Twitter, and more than 1,400 fans on Facebook.
Whether you are part of a small, medium, or giant business, or are an individual entrepreneur, your customers are using social media, and there’s no reason you shouldn’t be, too. It costs almost nothing, it’s easy to get started, and it can have an enormous financial impact on your business.