There is some practical stuff that you can do to help your website gain a better ranking in search engine. For example, choosing the right size of your keywords whether it is going to be short or long can make a huge difference. Other people recognized it as choosing between broad or narrow keywords.
The term “long tail” was coined by Chris Anderson and is used to describe the strategy of targeting less-competitive niche markets rather than hugely competitive broad keywords. A long tail keywords is something like “Website Design Company in Seattle” while a short tail keyword is something like “Website Design.”
When you compare the two keywords, “Website Design” has about 30-40 times as many competitors as “Website Design Company in Seattle” but “Website Design” also gets far more searches each month.
A small number of broad terms such as “Website Design” account for a large proportion of searches but an equally large proportion of the searches are made up of millions of more specific search queries such as “Website Design Company in Seattle.” This search distribution can be understood through the following graph.
Which one to choose? There is less competition with “long tail” keyword so you can rank on the first page of Google far easier than ranking for short tail keywords. Moreover, visitors or clients searching for long tail keywords know exactly what they want, be it “Web Design Company in Seattle” , “Web Consultant in Seattle” or “Half Price Armani Suits.”
Whether you can achieve high rankings for competitive keywords or not, long tail keywords could be highly beneficial for you.
If you have a website selling “Armani Suits” but can’t pull any search engine traffic, rather than targeting the keyword “Armani” or “Armani Suits” try targeting more specific keywords such as “Armani Mens Suits”.
Hopefully you will see an increase in conversions and sales.