Companies who want to dramatically boost their traffic in 2010 must rank on the first page of search engine results. But what are the essential parts of a successful SEO campaign? How can you beat your competitors and own the search engine results page?
1. Using W3C Web Standard in your website.
There are a lot of benefits to make your website in conformance to the W3C Web Standard. I believe if your structure is not optimized then every other things (SEO strategies) will not make sense.
Check this out to find out more: http://tinyurl.com/webstandardsbenefits
You can check your website using this validator: http://validator.w3.org/
2. On-Page Optimization.
On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques.
But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
On-Page Optimization includes:
a. Title Optimization
b. Meta Tags Optimization
c. Important HTML Tags
d. Keyword Optimization and Synonyms
e. Link Optimization
f. Image Optimization
Look for my next blog in which I will discuss this On-Page Optimization methods in depth.
3. Developing Domain Authority
This is the factor which most determines your site’s rankings. Domain authority is a measure of how authoritative a given domain is. Domain authority is determined by number and quality of inbound links to a domain and is a major determiner of search engine rankings.
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building strong relationships from page to page in your site is what produces a dominant domain in search engines.
However before domain authority occurs, each page must be optimized for a specific series of key words and phrases if you want to pass that trait on to other relevant pages.
4. Advanced Linking Techniques.
Link building needs dedication and consistent effort. It is the hardest, time-consuming and imperative task an SEO performs to get a website ranked well. Certain tactics are well known to SEOs, while others are in the realm of the experts or forward-thinkers who confuse them out.
Stay factual to your objective. Only link to those web sites that have relevancy on what your website is providing, steer apparent from off-topic neighborhoods, spam sites and link farms at is will not offer you good return. Your focal point should be to link on websites that would provide you your preferred result.
5. Keyword Strategies
Choose the right keywords!
If you don’t choose the right keywords, all of your other strategies won’t help you at all, because those strategies build on top of choosing the right keywords.
If you haven’t taken time to choose the most effective keyword phrases, you may have done something like use the name of your company as your main keyword. If your company has significant name recognition, like Sony, that’s fine. But, if your company is like the vast majority of companies on the Net, optimizing the page for the name of your company has just cost you some business.
6. Create Content Silos.
This is the art of organizing your content in a way that search engines best understand your website.
The larger your website, the more sophisticated your search engine optimization (SEO) needs to be in order to avoid the problem of diluting or diffusing the focus of your website.
Let’s say you have a sporting goods website selling equipment for a dozen sports — football, basketball, softball, tennis, disc golf, etc. You have also written lots of content about each sport to attract search engine traffic — good idea!
The problem is that people don’t search on “sporting goods.” They search much more specifically: “tennis balls.” But your soccer section may be so well integrated into the rest of your site that the search engines don’t see it as a main theme of your site. If each of your individual sports were represented by a primary color, when all dumped together, the site can appear “gray” or muddy to the search engines, with no single color standing out.
How can you get rid of the mish-mash that the search engines see and create clearly-defined, tightly focused content themes, each of which rank high in the search engines?