63% of Americans admit to using the same password or a variation of it for all or most of their online accounts. 6.7% use a variation of a familiar password for most of their online accounts. 22.9% use the same password for most of their online accounts. 3.5% use the same password for all their of my online accounts, Protecteer survey found.
Venture capitalists invested $928 million in Indian companies in 2007, a significant 166% jump compared to 2006 level, VentureBeat reports.
Gen Y Americans (those aged between 18 and 26) spend 12.2 hours online every week, 28% longer than 27-40-year-old Gen Xers and almost twice as long as 51-61-year-old Older Boomers. Gen Yers are also much more likely to engage in social computing activities while online, Forrester Research claims. For example, they are 50% more likely than Gen Xers to send instant messages, twice as likely to read blogs, and three times as likely to use social networking sites like MySpace.
An e-commerce shopping experience will not be enjoyable – or worse, a purchase might not be completed – if the checkout process is cumbersome, confusing, or error prone.
By the time your customers reach the checkout process on your site, they may be impatient to finish the order and move on.
Online shoppers do not want surprises, such as hidden charges, unavailable items, tedious text entires, confusing links, or broken pages.
Only a straightforward process that is streamlined to include minimal navigation and data entry can make the process feel easy.
Eliminate Distraction. Customers who are ready to make a purchase don’t like long or complicated instructions. Provide a progress bar to let people know where they are in the checkout and how many steps are left.
Address Potential Deal Breakers. When customers are about to place an order, they may have questions about shipping or return policies, is international shipping available, is gift wrapping available, etc, and they will want answers even before they begin to check out. Your ability to answer these questions can help improve sales.
Build Trust throughout the Process. Customers are sensitive to the amount of information you request and the order in which you request it. If a web site asks for too much information up front, customers become suspicious or negative.
Checking out should be a simple four steps process that funnels customers toward completion of an order.
1. In a secure area of the site, allow customers to check out without storing their information, or let them create or use a customer identifier so that they don’t need to reenter information.
2. Gather shipping and handling information so that you can tabulate the total cost of the order, including taxes, at the next step.
3. Show the total cost of the order along with order summary so customer can verify the information.
4. Confirm that funds for the order are currently available, and give the customer a final opportunity to confirm the order. Once the order is complete, provide a printable receipt and invite the customer to return
We have the privilege to redesign the Relevant360 corporate website. The new website is customized with a custom CMS as well as E-Commerce technologies.
Relevant360 provides fully integrated marketing support services for small and large companies all across the United States.
Here is the ongoing development of the new website.
One of our articles from this blog is published in Eastside business, the February 2008 edition.
Click here to see the detail.
Eastside Business are distributed FREE through over 300 local businesses and organizations including City Halls, Libraries, Chambers of Commerce and many, many more.
We know all about this. If the homepage of a new site that we’re visiting takes a very long time to load, we are likely to back out to another site.
Test your site to ensure that the homepage takes no more than a few seconds to download and appear in a browser.
Here are some strategies for faster downloads:
- The images on your homepage are guaranteed to be the slowest the first time a visitor comes to your site because at that point the images are not cached yet. To combat this problem, use text as much as possible instead of graphics. HTML text is the first thing that downloads, so the visitor gets all the necessary text information without waiting for image to downloads.
- Use fast loading images to improve the speed of your site. Crop, shrink, reduce colors, and increase compression to make images smaller and faster to download.
- Use separate tables for page layout instead of one large HTML table. The problem with using a single large table is that it forces customers to wait until all of the images are loaded before they can see anything. If you separate your web page into multiple tables, people can see some parts of the page as it is loading.
- Avoid slow-loading content such as sounds, splash screens, animations, and Java Applets. If you include features such as these, not only will you make your main homepage slower to load, but you will risk having it look like the 2 examples shown below to visitors who do not have the latest technologies installed in their computers.