Archive for November, 2007



1 – Of the 43% of Americans that have calculated the amount of assets needed for retirement, only 3% of that group believes an accumulation of at least $2M will be required (source: USA Today).
2 – If the price of a gallon of milk is $3.89, then a barrel of milk would cost $163.38 [...]

Work through others

“No matter how much work you can do. no matter how engaging your personality may be, you will not advance far in business if you cannot work through others.” – John Craig

1. Speak to people
2. Smile at people
3. Call people by name
4. Be friendly and helpful
5. Be cordial
6. Have a genuine interest in people
7. Be generous with praise
8. Be considerate of the feelings of others
9. Be thoughtful of the opinions of others
10. Be alert to give service
Source: John C. MaxwellÂ

Should we lower our price to attract more customer? ABSOLUTELY NOT!
“Being the least expensive won’t get you anywhere if the prospect has no confidence to buy. Many times low price actually scares the buyer.” – Jeffrey H. Gitomer.

Why do salespeople fail? Because they think they will!
Several national tests have revealed the following startling statistics about why salespeople fail.
15% Improper training in both product and sales skills.
20% Poor verbal and written communication skills.
15% Poor or problematic boos or management.
50% Attitude
Salespeople (or anyone else) could succeed 50% more if they would just change the [...]

Loyal customers have always been important to an organization’s long-term success. Due to the heightened competition of today’s market, customer loyalty is arguably more important than ever before.
According to a Customer Loyalty expert Frederick Reichheld, of management consulting Bain & Company, 5 percent increase in customer retention can increase an organization’s profitability by 25 to [...]

Although controversy swirls around issues relating to building brands on the Internet, there is no disputing one simple point. Having a strong and trusted brand is essential to success on the Web. Visitors surf in from a variety of sources ranging from search engines to affiliate links to offline promotions.
Customers are reluctant to give their [...]

Viral Marketing

Viral Marketing is a promotion that, either by design or accident, catches on with Internet users and is passed from one to the other; multiplying the effectiveness of the original distribution.
The classic viral email is the series of Wazzup Super Friends parodies. In case you missed it, clips of animated characters including Superman and Wonderwoman [...]




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